Strategic Memo

Color is powerful. Pantone, the global authority for color communication and inspiration, understands this power. The foundational Pantone Matching System created a central language for color in 1963 that is used worldwide to this day, and the Pantone Color Institute advises companies on color for in psychology and culture-rooted expertise. But beyond its strategic utility, color is personal. It can curate spaces and projects that evoke emotion, connecting creatives to admirers in a meaningful communication with no need for words. So, Pantone will collaborate on the ultimate master of this skill: the filmmaker Wes Anderson. Anderson’s quirky, endearing flicks are iconic for their meticulously curated visual style, using vibrant 60s and 70s-inspired hues to convey emotions of narrative to his audiences.

Together, Pantone’s and Anderson’s creative teams worked to curate a custom color palette. Each shade draws from one of his iconic films. The colors are Grand Budapest Pink, Royal Tenenbaums Red, Fantastic Mr. Fox Orange, Moonrise Kingdom Yellow, Life Aquatic Blue, Darjeeling Limited Green and Asteroid City Tan.

Along with the palette release, Pantone x Wes Anderson includes a standard collection of items and limited-edition collector’s ones.

Standard Collection:

• Color swatch ($35)

• Art prints ($50-$75)

• Coffee table book ($60)

• Wallpaper designs ($200-$300/roll)

• Paint collection (individual: $40/quart, 7-color set: $250)

Limited-Edition Collector’s Items (1,000 available each):

• “Fantastic Mr. Fox” tail keychain ($35)

• “The Grand Budapest Hotel” Mendl’s box ($55)

• “Moonrise Kingdom” scarf ($90)

• Deck of cards ($40)

Pantone x Wes Anderson will target cinephiles primarily and interior design lovers secondarily. Cinephiles are firstly made up of Gen Z, who has a passion for international, indie and experimental films, a major alignment with Anderson’s works. However, Anderson’s filmography dates back to his debut movie “Bottle Rocket” released in 1996, creating a strong following with millennials. Slightly male-leaning, cinephiles use streaming services like Mubi, Netflix and Kanopy to watch movies while relying on social media platforms like Letterboxd, Reddit and TikTok for film reviews and discussion. Located in urban hubs like Los Angeles and New York City, film fans who earn more than $75 thousand annually are more likely to “buy into” their interest, so we will be targeting this upper-income group.

Interior design lovers skew millennial first, Gen Z second. Women represent 60% of buyers, and 60-70% of that purchasing happens online. Social media platforms Instagram, Pinterest and TikTok drive discovery and trends for around 55-65% of young consumers, where there is a strong DIY culture. Urban centers New York City, Los Angeles and Chicago lead in spending. Household incomes are mostly more than $100 thousand annually. 

Between these two demographics, there is remarkable similarity in ages, geographics, annual income and social media use. It’s clear that cinephiles and interior design lovers go hand-in-hand.

Pantone x Wes Anderson will release a press release detailing the collaboration, emphasizing the palette release (to occur April 4, 2026) and launch event (to occur March 28, 2026). It also covers general facts regarding the product release, directing readers to our website for more information. The press release will be sent to entertainment and film publications like The Hollywood Reporter and Deadline, interior design publications like Architectural Digest, lifestyle and culture publications like The Cut and Nylon and arts and entertainment sections of major publications. 

Pitch letters to arts and entertainment, lifestyle, culture and New York-based publications will seek coverage of Mendl’s Patisserie Pop-Up March 28, 2026, one week before the official launch. The pitch will outline the pop-up’s film-accurate set and pastries, first access to limited-edition items and pre-orders of the coffee table book. It will also emphasize the presence of Anderson and invitees: recurring actors of Anderson’s films like Willem Dafoe and Jeff Goldblum, film, design and culture influencers like Mina Le and Baron Ryan and Letterboxd interviewers. The official hashtag “tomfooleryatmendls” will be used for Mendl's-related content on TikTok and Instagram. The event will be first come, first served to create excitement and high media coverage.

Post the release of the event, Pantone x Wes Anderson will launch the campaign “Telling Story Through Color.” This will include the release of print ads in interior design magazine publications like ELLE Decor and out-of-home ads in New York, Los Angeles and Chicago. Additionally, a 5-minute short film written and directed by Anderson centering the concept of color will be released on Youtube, Instagram and TikTok. We will partner with Pinterest to feature the palette on the explore page as a home decor search and board, and endorse an article under the “Journal” tab of Letterboxd analyzing the color of Anderson’s films to ultimately plug the coffee table book. There will also be key influencer partnerships:

• Actually Wes Anderson captures places across the world that look straight out of a Wes Anderson film, creating travel guides on their website and posting pictures of Anderson-like sights on their 1.9 million-follower Instagram account.

• Baron Ryan is a TikToker and filmmaker known for his circular, existential and absurdist short videos online, amounting to his 2.9 million follower count on TikTok.

For the purposes of this project, this media kit includes a fact sheet, a pitch letter to New York Times journalist Melena Ryzik, a press release, a print ad for ELLE Decor, and an FAQ. Official media kit elements would also include:

• Logo

• Press Coverage

• Introduction of Company

• Overview of the business (story and mission)

• Boilerplate

• Interviews

• Mission Statement

We will measure the success of the campaign (and therefore the collaboration) through:

• Social media KPIs

  • Use of #tomfooleryatmendls

  • Engagement with influencer partnership posts

  • Pinterest board and search viewing and saves

  • Short film engagement

• Product sales (including rate)

• Viewing of Wes’ films

• PR coverage